I might be misremembering but it seems as if Apple was more out in front of the story with WWDC this year. I was able to listen to Federico’s podcast today, it’s a must listen. He’s so knowledgable and a prolific writer, especially on all things iPadOS.
We used to complain that WWDC keynotes had become victims of a successful formula - Tim’s opening with a stock market inspiring message about innovation and retail sales, some new products, vast majority of time to iOS along with a light mention of OS X (I’m still challenged by calling it MacOS). Thankfully 2019 was vastly different than recent experience.
As an Apple fan from the midwest these keynotes were something of an event for us. We would gather together 10 or more of us at a local restaurant with wi-fi for lunch, order our food, and get ready for the 12 PM CT broadcast. We would have multiple tables full of people watching a live blog of the event, this was pre-live video stream by Apple. Some would read twitter feeds while others did both. Throughout it all was deep passion and excitement for what was shared.
When Steve’s journey ended I admit that these events felt different. I vividly remember the Fall 2011 event and Steve’s absence where we later found out that the team was well aware of Steve’s health status. Having visited Apple’s campus and heard of the depth of Steve’s impact on Apple’s spirit I believe there was a years-long impact that continues to ripple out on these events.
This past June 3, 2019 event felt different, more alive, more proud than any event in recent memory. I saw a team running at full speed, executing at a high level, and revealing a masive amount of transformational technology that I’m still trying to wrap my head around. Will hold off on commenting on the individual reveals and only say that I was very, very proud to watch the hard work of so many awesome people be received so positively and know that I’ll have lots of awesomeness coming my way.